Analytics
Track impressions, engagement, reach, and per-post performance across your connected channels.
AI agents: use llms.txt for the guide index, or read this page as Markdown.
The Analytics screen shows how your published posts perform across platforms. Metrics are collected from your connected channels after posts publish — the figures are the values your platforms report back to Meltiply.
Choosing what you’re looking at
- Brand Profile — the header shows whether you’re viewing one Brand Profile or All Brand Profiles. Switch profiles in the sidebar to scope every number on the screen to that profile.
- Time range — the segmented control in the header selects the reporting window: 7d (last 7 days), 30d (default), or 90d. The summary cards, channel breakdown, and each post’s metric history use this window.
Summary metrics
The top cards report totals across your published posts in the selected range:
- Total Impressions — how many times your posts were shown, with the number of published posts they came from.
- Engagements — combined likes, comments, and shares, with the average engagement rate when it can be computed (engagements ÷ impressions).
- Reach — unique viewers across platforms.
- Views — video and post views.
A smaller strip underneath reports the individual Likes, Comments, Shares, and Posts totals.
Channel performance
The Channel Performance panel lists each platform reporting in the range with its impressions, published post count, and engagement rate. The footer shows Last synced — the most recent time metrics were collected — so you can judge how fresh the numbers are.
Post performance
The Post Performance table lists your latest published posts with their channel, publish date, and current impressions, engagements, and views for the selected range.
Click a row (or its chevron) to expand the post’s metric history:
- A trend chart you can switch between Views, Likes, Comments, and Shares.
- A stat strip with the latest impressions, reach, and watch seconds.
A ”—” means there is no data to show: the post has no recorded metrics in the selected range (newly published posts appear after their first sync). Reported figures are real numbers — a true zero displays as 0, not ”—”. The same applies to engagement rate in Channel Performance: it shows ”—” only when there are no impressions to compute it from.
Coverage and freshness notices
An info banner appears at the top whenever one or more platforms can’t report metrics:
- It names the affected platforms as unsupported — they don’t expose metrics to Meltiply. Their published posts still count toward Posts, but they contribute 0 to the metric totals.
- The banner’s partial label refers to that same coverage gap; it is not a “still syncing” indicator. To judge freshness, use Last synced in Channel Performance.
If the screen fails to load, a banner offers Try again to refetch.
Preview panels
Two areas are labelled Preview because they aren’t connected to live data yet:
- Link Clicks and Net Growth cards — illustrative figures; shortlink click tracking and follower-growth syncing are not connected yet.
- AI Insights — illustrative suggestions; automated analysis is not connected yet.
Where else metrics appear
The Posts list and grid show the same metric columns and the calendar day dialog shows the same stat strip — but per-post analytics are not wired into those views yet, so every value there reads ”—”. Open the Post Performance table here for a post’s recorded history.